Peoples Choice Warranty: 25 Years of Innovation in Warranty Solutions Driving Dealership Success with Smarter Protection
The automotive industry is transforming quickly, and Canadian dealerships need partners who evolve with it and can predict the coming changes. For 25 years, Peoples Choice Warranty (PCW) has been a driving force behind dealership profitability, delivering innovative warranty solutions that boost revenue across all vehicle segments.
PCW is a top choice for dealers for a number of reasons:
- 4.5-star rated service – trusted by Canadians for unmatched reliability.
- Future-proof coverage – from EVs to RVs, powersports to cutting-edge mobility, we adapt first.
- No relearning, no restarting – just results: the lowest in-industry staff turnover means dealers’ relationships last.
- Tailored solutions designed around dealership’s specific requirements.
As PCW celebrates its milestone silver-anniversary, they are introducing three game-changing products to help dealers sell more, protect more and earn more – whether customers are daily drivers, recreational vehicle lovers, e-bike enthusiasts or something else entirely.
Introducing PCW’s 25th Anniversary coverage: new ways to boost dealer profit in every vehicle category
Palladium Warranty: the perfect balance of protection and price
· Close more deals – mid-tier price point attracts value-conscious buyers
· Boost service revenue – up to $6,000 per claim keeps customers returning
· Flexible timing – defer coverage until factory warranty expires
Customer perks include wear-and-tear coverage on things like brake pads, shoes and more; Hybrid/EV options for emerging technology and lift kit protection that covers modifications up to six inches – ideal for Canadians[MM1] who love trucks and SUV’s.
“Since adding the Palladium Warranty to our offerings, we’ve seen a noticeable increase in customer interest. Buyers appreciate the affordability, and it’s helping us close more deals.” – John R., Business Manager
Expanding beyond powersports: The Leisure Protection Plan
While our Powersports Warranty covers high-adrenaline vehicles like snowmobiles, jet boats and personal watercraft, we also recognized a need for everyday leisure and utility equipment. That’s why we created the Leisure Protection Plan, a program designed for electric and gas-powered lifestyle vehicles that dominate backyards, golf courses, leisure and workspaces.
The Powersports Warranty covers motorcycles, off-road motorcycles, ATVs, scooters, jet boats, snowmobiles and personal watercraft. While the Leisure Protection Plan includes electric and gas-powered golf carts, electric and gas-powered lawn tractors, electric motorcycles, electric ATVs/UTVs/side-by-sides, gas-powered UTVs/side-by-sides, electric bicycles and battery coverage, making it perfect for homeowners, resorts and small businesses.
