Peoples Choice Warranty: 25 Years of Innovation in Warranty Solutions Driving Dealership Success with Smarter Protection
By Gerry Cloutier – May 2025
The automotive industry is transforming quickly, and Canadian dealerships need partners who evolve with it and can predict the coming changes. For 25 years, Peoples Choice Warranty (PCW) has been a driving force behind dealership profitability, delivering innovative warranty solutions that boost revenue across all vehicle segments.
“Since adding Palladium, we’ve seen a spike in customer interest. It’s affordable, comprehensive, and helps us close deals faster.”
-John R., Business Manager-
Palladium Warranty: Protection That Pays for Itself
Strike the perfect balance between affordability and robust coverage:
- Close more deals – Mid-tier pricing attracts value-conscious buyers.
- Boost service revenue – Up to $6,000 per claim keeps customers coming back.
- Flexible timing – Maximize value by beginning coverage after manufacturer protection ends.
- Customer perks:
✔ Wear-and-tear coverage (brakes, belts, more)
✔ Hybrid/EV options for emerging tech
✔ Lift kit protection (up to 6 inches—perfect for truck/SUV lovers)
Leisure Protection Plan: Beyond Powersports
We’ve expanded coverage to include the toys and tools dominating backyards, golf courses, and worksites:
Powersports Warranty
Covers: Snowmobiles, jet boats, motorcycles, ATVs, and more.
Leisure Protection Plan
Covers: E-bikes, golf carts, lawn tractors, UTVs, and even battery systems.
Why it matters:
- RV ownership is up 14% nationally (CRVA).
- $17.3B in annual economic activity from this sector (Moto Canada).
Zymbyo Lead Generator: Your AI-Powered Sales Partner
Zymbyo Lead Generator: Your AI-Powered Sales Partner
Stop chasing leads—let them come to you. Our partnership with Zymbyo delivers:
- Exclusive leads – No third-party sharing or competition.
- Smart targeting – Targeted campaigns for any inventory or customer segment.
- Self-optimizing ROI – AI tweaks ads in real time for maximum conversions.
According to Statistics Canada, 20-25% of Canadian households own a powersport/leisure vehicle.
Why Dealers Choose PCW?
4.5-star rated service:Trusted by Canadians for unmatched reliability.
Future-proof coverage: From EVs to RVs, powersports to cutting-edge mobility, we adapt first.
Relationships that last: Industry-low staff turnover means your PCW rep becomes a true partner.
Tailored solutions: your dealership, your rules: We adapt our protection plans to your business model.
Built for Canada, Back by 25 Years
PCW isn’t just a vendor, we are your profitability partner. Ready to Grow Your Slice of the $17B+ Opportunity?
📞 Contact us today: info@pcwwarranty.com
🌐 Explore more: pcwwarranty.com
Let’s build the next 25 years together.
“PCW’s flexibility and support have been exceptional. Jae, our rep, is responsive and proactive—it’s why we’ve stayed with them for 5 years.”
—Ruby Hupalo, Ken Knapp Ford
